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Google use mobile-friendliness for ranking from the 21st April

Google use mobile-friendliness for ranking from the 21st April

From Chadwick Design

On Google’s official blog, Webmaster Central, Google announced that starting April 21st they will be officially considering the mobile-friendliness of a website as  part of their ranking algorithm for mobile search results.

They go on to say “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Google’s main goal, as always,  is to improve the searcher experience. It’s frustrating to search on a phone and land on a page that’s so tiny you can’t accurately click the links without pinching,  zooming and scrolling.

If your site is not mobile-friendly you may see a drop in your Google rankings from the 21st. You can check if you are  compliant with Google’s Mobile Optimization Guidelines here.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

Read more (link to external website – Chadwick Design)

Lindsey Hall

As both an entrepreneur and an IT specialist, Lindsey offers a blend of deep technical expertise and commercial insight, delivered in language business owners can really understand and trust. She works with clients to provide a full range of services from strategic advice through to project management and infrastructure support. Lindsey is an accredited Cyber Essentials Consultant